How Much Does The Average Woman Spend On Makeup Each Year

New research reveals American women spend well-nigh a quarter of a meg dollars on their appearance in their lifetime.

Groupon's study historic the official start of summer past request 2,000 Americans the amount of money they spend on their appearance and uncovered some interesting trends.

The women surveyed who said they routinely spend money on their appearance spend an average of $3,756 a year (or $313 a calendar month), which adds up to $225,360 throughout their entire lifetime (ages eighteen-78).

Male respondents spend an average of $2,928 per year (or $244 a month), totaling $175,680 or about one-fourth (22 percent) less than women throughout their lifetime.

The survey also revealed that more than one-fourth of all appearance-related spending is on the face ($51,120), which is more than whatever other body part or area.

"Summer is the almost popular season to take full advantage of all of the affordable beauty treatments and services bachelor to aid you look and feel your all-time," said Silvija Martincevic, vice president and general manager of wellness, beauty and wellness at Groupon. "Whether it'due south a trip to the embankment, a wedding or a family holiday, Groupon makes it like shooting fish in a barrel for you to get the most out of your warm weather adventures––and to expect cracking in selfies."

The survey, conducted by market researchers OnePoll and commissioned by Groupon, found that women spend about twice as much on their face up on boilerplate than men ($91 vs. $51 per month)–a gap which is largely driven by makeup purchases.

Interestingly, the survey results indicated that people in their 30s on average spend more on facial moisturizer and anti-aging products than people in their 40s, 50s or 60s.

And despite their youthfulness, people in their 20s spend more on average on makeup than whatever other age group.

Participants spend $58 per calendar month on haircuts, products and shaving supplies, with women spending more overall on average than men. Fitness fanatics spend nearly 106 per month on gym memberships, classes, supplements and apps, with men spending more than overall on boilerplate than women.

Respondents also indicated that they get more than content with their appearance as they go older. When asked if they wanted more money to spend on their appearance if given the run a risk, half of those in their 60s said they would plough down the opportunity compared with just a quarter of those in their 20s.

"These lifetime figures bear witness an incredible corporeality is put towards improving and maintaining our appearances," Martincevic added. "No matter your historic period or gender, we're all concerned with looking and feeling neat and finding ways to practice that without breaking the bank can make all the difference."

How much the boilerplate person spends on beauty products per calendar month: